THE COOL BOOK 2017
Imagine yourself sashaying across the dance floor in one of the hottest dresses for prom 2017. Heads will turn as you whisk through the room, your gown sparkling under the lights and your face beaming with confidence, as all eyes fall on you and your fabulous sense of style! The prom dresses in the Cool Book this year were created with you and your vision of the perfect evening in mind by the nation's top designers. Exclusive prom dresses by Jovani, Rachel Allan, Mori Lee, Panoply, Alyce Paris and more come together to forge an unforgettable collection of must-see styles.
From big, beautiful ball gowns and mermaid prom dresses, to sleek, sophisticated designs that sparkle and shine, there is a gown in the Cool Book for every girl going to prom this year. And with select styles in stock in sizes ranging from 00-32, you can bring all of your friends with you to shop the best collection of prom dresses in stores now!
Exclusivity is always in style, but these limited edition prom dresses won't last long! And once they're gone, they're gone! So hurry in to your nearest Cool Book retailer to find your favorite Cool Book gowns and to view more of the season's trendiest prom dresses!